传媒经济运营与文化产业发展

传媒产业与文化产业具有完全超出传统含义的关联性,二者相互定义、相互依存、互为表里。文化产业只有成为传媒产业的“内容”,才能焕发新的生机;传媒产业只有成为文化产业的“载体”,才具有真实的价值。在以并存、互补、融合、创新为特点的媒体生态环境中,新媒体不断推动媒介整合与文化产业发展。完善传媒经济运营、加快文化产业发展应重视以下方面：准确确定传媒经营的市场定位;努力提高传媒经营的市场化、国际化、产业化、社会化和组织化;加快传媒产业制度创新与技术创新。     

Accounting narratives and impression management on social media

In this paper, we examine the defensive and assertive impression management strategies and the impact of firm performance on accounting narratives by investigating the earnings disclosures of FTSE 100 companies on Twitter. Social media has become the prevailing venue for organisational self-presentation because it provides firms with more control over the image they intend to establish and maintain through the communication and content they deliver online. Our findings show that firms minimise the disclosures of negative information but employ various patterns and dissemination techniques to emphasise positive information. Specifically, improving performers are more willing to post and disseminate earnings-related tweets to achieve a higher degree of stakeholder engagement than declining performers. Based on these findings, we conclude that firms present themselves on social media opportunistically to construct a positive public image.     

The Informational Role of the Media in Private Lending

We investigate whether a borrower's media coverage influences the syndicated loan origination and participation decisions of informationally disadvantaged lenders, loan syndicate structures, and interest spreads. In syndicated loan deals, information asymmetries can exist between lenders that have a relationship with a borrower and less informed, nonrelationship lenders competing to serve as lead arranger on a syndicated loan, and also between lead arrangers and less informed syndicate participants. Theory suggests that the aggressiveness with which less informed lenders compete for a loan deal increases in the sentiment of public information signals about a borrower. We extend this theory to syndicated loans and hypothesize that the likelihood of less informed lenders serving as the lead arranger or joining a loan syndicate is increasing in the sentiment of media‐initiated, borrower‐specific articles published prior to loan origination. We find that as media sentiment increases (1) outside, nonrelationship lenders have a higher probability of originating loans; (2) syndicate participants are less likely to have a previous relationship with the borrower or lead bank; (3) lead banks retain a lower percentage of loans; and (4) loan spreads decrease.     

Gender and box office performance

We analyse the box office–movie star relationship since the 1990s. We find that, on average, the contribution of at least one star was large, equalling roughly 10% of a film’s revenues. Also, consistent with the substantial difference in the average compensation between male and female stars, having a male star in a film generated a premium in the neighbourhood of 12%, while female star had no statistical impact on a movie’s performance.     

Regression Sampling in Statistical Auditing: A Practical Survey and Evaluation

Several confidence intervals for the regression estimator are surveyed. A Monte Carlo experiment, based on the NETER and LOEBBECKE (1975) populations, gives estimated coverages and lengths of the different confidence intervals. One interval is exact under the assumption of multivariate normal distributions; it gives longer intervals (hence better coverages) than the interval based on a popular variance estimator. An interval due to ROBERTS (1970) is much too long. Jackknifing gives robust intervals. Rules of thumb for practitioners are given.     

Work relationships and media use: A social network analysis

Our research provided empirical evidence about the alternative means of communication used by 25 members of a research group who had available to them: unscheduled face-to-face encounters, sheduled face-to-face meetings, electronic mail, telephone, fax, and desktop videoconferencing. The intent of our research is to learn whether there are elements in existing group communication patterns that suggest how future communication systems can be designed or selected to fit the actual work relationships of a group. A detailed social network survey provided information about what members of the group communicated about, how they communicated, and with whom they communicated. Most communication was done through a combination of media, but predominately through unscheduled encounters, electronic mail, and scheduled meetings; people rarely videoconferenced, telephoned, or faxed. Factor analysis reduced the 24 work relationships to six distinct dimensions: receiving work, giving work, collaborative writing, major emotional support, sociability, and computer programming. The proportion in which the three main media were used varied according to the nature of the work dimension. Our findings suggest that a multivariate perspective that considers group norms and practices, social networks, and work dimensions is necessary to analyze media use.     

Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior?

Social interaction plays a central role in effectuation processes, yet we know little about the implications for effectuation when an entrepreneur interacts via particular channels such as social media. To address this gap, our paper uses an inductive, theory-building methodology to develop propositions regarding how effectuation processes are impacted when entrepreneurs adopt Twitter. Twitter is a microblogging platform that can facilitate a marked increase in interaction. We posit that Twitter-based interaction can trigger effectual cognitions, but that high levels of interaction via this medium can lead to effectual churn. We also posit that there is one factor, perceived time affordability, that predicts the level of social interaction in which an entrepreneur engages via Twitter. Further, we propose two factors that moderate the consequences of social interaction through Twitter. These factors are community orientation and community norm adherence. Implications for our understanding of effectuation, of social interaction, and of the impact of social media on entrepreneurial firms are discussed.     

Advertising media and cigarette demand

Using state-level panel data for the USA spanning three decades, this research estimates the demand for cigarettes. The main contribution lies in studying the effects of cigarette advertising disaggregated across five qualitatively different groups. Results show cigarette demand to be near unit elastic, the income effects to be generally insignificant and border price effects and habit effects to be significant. Regarding advertising effects, aggregate cigarette advertising has a negative effect on smoking. Important differences across advertising media emerge when cigarette advertising is disaggregated. The effects of public entertainment and Internet cigarette advertising are stronger than those of other media. Anti-smoking messages accompanying print cigarette advertising seem relatively more effective. Implications for smoking control policy are discussed.     

浅析综合性高校数字媒体艺术专业课程设置

数字媒体艺术专业人才应具备"人文社科、自然科学和专业"三大基本知识体系。设置该专业课程体系应以专业技术类课程、人文素养类课程、开发整合类课程和创意拓展类课程组成,以提升学生专业综合素质。     

Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands

Previous research has established the benefits of branding for business-to-business (B2B) organizations. Various tools can be used to support B2B brands, including the internet and other interactive technologies. Yet research on how organizations use Social Networking Sites (SNS) to achieve brand objectives remains limited. This study addresses the gap by focusing on B2B SMEs and their social networking practices, particularly, usage, perceived barriers, and the measurement of effectiveness of SNS as a marketing tool. Findings from a mail survey show that over a quarter of B2B SMEs in the UK are currently using SNS to achieve brand objectives, the most popular of which is to attract new customers. On the other hand, the most significant barrier is the lack of perceived relevance for particular sectors. Notably, the overwhelming majority of users do not adopt any metrics to assess SNS effectiveness. Almost half of the sample of SMEs that currently use SNS have indicated their intention to increase their marketing spending on this channel, highlighting the growing importance of SNS in a B2B context.